Author(s): Hannah Laura Schneider, Nils H�gsdal, Laila Mazhar
One of the key challenges for contemporary entrepreneurship educators is to decide what to teach. Within the context of this content-challenge, this paper is taking a student-centered approach. In order to place the students and their needs on the center of the educational design and decision making within entrepreneurship education, this paper aims to gain a better understanding of student´s perception and attitude towards entrepreneurship. The research is quantitative and descriptive using a survey approach based on administering a questionnaire to 2,698 university students (Bachelor degree/undergraduates) in Germany. The primary focus of this work is to gain insights into what students think about entrepreneurship and how educators can address those perceptions in their design of entrepreneurship education. It is one goal of Entrepreneurship Education to increase student’s Entrepreneurial Attitude and Intentions, thus it is important to integrate the student perspective into the educational design. The aforementioned is realized by following a contemporary understanding of education as a designer task. Based on the insights from the survey, recommendations for Entrepreneurship Educators will be drawn including concrete examples for course development and curricular design on how the student’s perspective and their conceptions (and misconceptions) of Entrepreneurship can be addressed.