Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)

Special Issue: Marketing Management and Strategic Planning

Academy of Strategic Management Journal (ASMJ) is hereby announcing its forthcoming Special Issue on “Marketing Management and Strategic Planning”. This special issue is scheduled to release during the first week of March 2021.

Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises. Besides, it also emphasizes on the management of a firm's marketing resources and activities. With this Special Issue, Academy of Strategic Management Journal aims to provide a concise, peer reviewed current knowledge and future directions on key aspects of marketing management and strategic planning, through rigorous empirical and theoretical research studies.

Major Focal Points:

·         Competitive advantage

·         Brand value

·         Sales promotion

·         Market research

·         Product management

Submission Guidelines:

Manuscripts can be submitted through the online submission process on/before 28 February 2021 using the below link: https://www.abacademies.org/submissions/academy-of-strategic-management-journal.html

Note: Authors are requested to select the Issue Type as “Special Issue” including mention of the Special issue title while submitting the manuscript. Acknowledgement will be sent within 48 hours of the submission.

·         All manuscripts received will undergo a peer review by the Guest Editor.

·         Article processing fees for this Special issue is 995 Euros.

·         Authors will be provided with E-print copy of the complete special issue.