Journal of the International Academy for Case Studies (Print ISSN: 1078-4950; Online ISSN: 1532-5822)

Abstract

A case on al rehman garden : leaping through innovative stratgies in marketing

Author(s): Saba Mushtaq, Muhammad Rafiq

Mr khawar butt found himself dissatisfied with his current status, yearning to master the office environment. His life felt stagnant, and he was determined to infuse it with dynamism. During a conversation with a colleague about their restless situations, an idea sparked - the notion of establishing a marketing agency. However, the idea was still in its infancy. His cherished job failed to align with the lifestyle and mission he aspired for. In pursuit of a trans formative change, his first bold move was to venture abroad, extending his services to the opulent golf haven of Dubai. However, even this move did not fully align with his life mission, for he aspired not to be merely a job seeker but an entrepreneur. After dedicating one or two years to his overseas endeavor, he returned home, fueled by a newfound determination, and in 2016, embarked on the journey of entrepreneurship by establishing his own business.

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