Author(s): Florina Guadalupe Arredondo-Trapero, Jose Carlos Vazquez-Parra, Francisco Javier Serrano-Bosquet
Sustainability is a differentiating factor for businesses and is particularly relevant in businesses that include an element of biotechnology. The current work presents six cases involving Mexican companies, which arose from biotechnology innovation projects with a focus on sustainability. The methodology used in this work is content analysis, applied to the texts and reports of businesses having this type of profile in order to discover similarities and establish relationships. These examples may serve as a foundation for providing new opportunities for biotechnological and sustainable enterprises.