Author(s): L.R.K. Krishnan
Strategic differentiation by the original promoters to go with the alternate technology i.e., CDMA when competition was building GSM networks across the country. Market and customer segmentation along with superior technology solutions and price competitiveness, led to a world record acquisition of customer base in a short time frame. However, change of ownership and strategies put CDMA technology in the back burner. Extensive expansion plans, loss of customer loyalty and constant changes in strategic plans resulted in the organisation going in to insolvency. A sad tale for all stake holders.