Author(s): Frederick Sarpong Owusu
The primary subject matter of this case is organizational behavior, specifically attitude formation and perception. Secondary issues examined include strategies of informal business owners and knowledge transfer. Due to the descriptive and straight to the point nature of the case, it could be used to teach final year undergraduate and first-year postgraduate students. This case is designed to be taught within two hours. From the case, there seems to be the need for a symbiotic exchange of knowledge between the Makola woman and workers in the formal sector, referred to as corporate Ghana. Though the Makola woman might not have formal education and not understand complex managerial terms and concepts, she possesses certain business acumen that could be beneficial to some formalized organizations in Ghana. These include the Makola woman’s fortitude, flexibility, price discrimination skills and her ability to take calculated risks. Corporate Ghana could also make the Makola woman more effective by helping them gain knowledge in risk mitigation, strategic planning, succession planning, mergers, and acquisition.