International Journal of Entrepreneurship (Print ISSN: 1099-9264; Online ISSN: 1939-4675)


An Economic Analysis in Buying Pattern of Consumer with Special Reference to Online Shopping in Chennai City

Author(s): Venkatesh, M, Thiruchelvam, C

 In this modern world, online buying plays a vital role in human life. The online consumers select from various buying pattern alternatives. Indian online shopping players are of multiple types like; students, businessmen, and employees. Online shopping activity is determined by consumer buying pattern. There is a chance of the buyer losing interest. The customer is also one of the components of the supply chain. Marketers have recently began to participate in personalized marketing, permit advertising and mass customization instead of marketers producing wide demographic profiles and Fisio-graphic profiles of market segments. Buying pattern has been changed generations after generations; first of all it started as a barter system, people exchanged goods with goods. Traditional shopping for talents of the environment are a critical issue influencing the customer's perception Particularly in the perspective of the decline in the contribution of online consumers in primary online market operations, withdrawal of consumers from the online shopping market into safer consumer avenues like cash on delivery, bank taking out, online payment, debit cards and credit card payment, it becomes all the more important to make an economic analysis of the buying patterns of consumers in Chennai City. This may help the policymakers in developing appropriate plans to get online consumers in large numbers so that the mobilization and effective operation of the online shopping markets may improve.

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