International Journal of Entrepreneurship (Print ISSN: 1099-9264; Online ISSN: 1939-4675)


An Industry and Market Overview of George Weston limited

Author(s): Sk Tanvir Ahmed

This report provides an industry and market overview of George Weston limited. In addition, it also provides an analysis of internal capabilities and the external environment. In internal capabilities, this report presents George Weston’s current strengths and weaknesses. On the other hand, the external environment is about the threat and new market opportunities. This report also identifies several factors which can make an impact on George Weston’s future business. However, while showing the best performance this report finds out that George Weston facing an unprofitable bakery and amid food challenges. Which can make an impact on George Weston’s future business. Based on this fact this report provides strategic recommendations which can help the company keep its performance highest

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