International Journal of Entrepreneurship (Print ISSN: 1099-9264; Online ISSN: 1939-4675)


Analysis of the HR and Customer Related Challenges Faced by Ikea in the UAE Market Due to Cross Culture Differences

Author(s): Dr. Kalpana Solanki

This research paper studies one of the world’s largest multinational furniture retailers which is IKEA. It focuses on how they have faced with some cultural challenges in the expansion into global markets and possible recommendations and solutions brought from customers’ feedback and intensive research. Some of the important things included in the research are the information about the industry and the company, SWOT analysis, the methodology used for this research.

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