Business Studies Journal (Print ISSN: 1944-656X; Online ISSN: 1944-6578)


Asynchronous Learning (Al): Short Communication On Challenges and Benefits

Author(s): Purvi Pujari, Katheeja Naseeha A

"When written in Chinese, the word "crisis" is composed of two characters-one represents danger, and the other represents opportunity." John F. Kennedy. This quote reflects the transformational times, which the world is going through due to the pandemic COVID-19. Though our world, as we know it, is gradually regaining normalcy, we are also re-imagining new innovative ways to reach our destination. Industries have been disrupted by this crisis. Total lockdowns and widespread shutdowns had a devastating impact on the economic, physical and psychological well-being of all the stakeholders of the majority of the industry. The education industry has not been the exception to this churning process. This crisis has definitely sparked transformation and brought future trends which will stay with us. The world over, management professionals are performing key roles in understanding, analyzing, and handling the challenges of this pandemic. Along with economic setbacks, the pandemic crisis has also unveiled amazing opportunities for this industry to upscale itself. Holistic problem solving, rebuilding capacity, refining strategic intent, and positioning, digital and data literacy are going to be the key differentiators in the coming days. To capture the ever-changing challenges, the learners of management education need to upskill themselves with futuristic, holistic, and data-driven competencies. This paper attempts to identify the key challenges which the education industry, in general, is going to face the post-pandemic and analyze the strategic interventions which can be taken by the key stakeholders to ensure success as we move forward towards an unpredictable future.

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