Journal of the International Academy for Case Studies (Print ISSN: 1078-4950; Online ISSN: 1532-5822)

Abstract

Behavioral Economics in Business Strategy: Understanding Consumer Choices

Author(s): George Aning

ABSTRACT Innovation has long been recognized as a cornerstone of economic growth. From the steam engine to the smartphone, disruptive technologies have reshaped industries, created new markets, and redefined consumer behavior. In today’s fast-paced global economy, the economics of innovation is not just about invention—it’s about transformation. Disruption, in this context, serves as both a catalyst and a consequence of innovation, driving productivity, competitiveness, and long-term economic expansion.

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