Author(s): Robinson Arran*
Behavioral finance is a multidisciplinary field that explores the psychological factors influencing financial decision-making. This article delves into the key concepts of behavioral finance, highlighting the role of cognitive biases, emotions, and heuristics in shaping individuals' financial choices. By understanding the interplay between psychology and finance, investors can make more informed and rational decisions, mitigating the impact of irrational behaviors on their financial outcomes.