Journal of the International Academy for Case Studies (Print ISSN: 1078-4950; Online ISSN: 1532-5822)


Building a Positive Corporate Culture: Strategies to Foster Employee Engagement and Success

Author(s): Daniel Bertulani

This research article explores strategies that organizations can use to develop a positive corporate culture and keep employees engaged. A positive corporate culture is essential to the success of any organization as it helps attract and retain talented employees, enhances teamwork, and fosters innovation. The article highlights seven strategies that organizations can adopt, including defining and communicating organizational values, encouraging open communication, promoting diversity and inclusion, encouraging employee development, recognizing and rewarding employee performance, fostering work-life balance, and leading by example. By adopting these strategies, organizations can create a culture that values and respects employees, leading to increased engagement, loyalty, and productivity.

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