Author(s): Victor Petrov
Business analytics is a critical driver of strategic decision-making in modern organizations. By leveraging data-driven insights, firms can improve operational efficiency, anticipate market trends, and make informed strategic choices. This article explores the tools and techniques used in business analytics, including descriptive, predictive, and prescriptive analytics. It also examines how analytics supports decision-making across marketing, finance, operations, and human resource functions. The findings highlight the importance of integrating analytics into organizational strategy to enhance competitiveness and create sustainable value.