International Journal of Entrepreneurship (Print ISSN: 1099-9264; Online ISSN: 1939-4675)

Abstract

Business Analytics for Visual Management with Applicability in e-Commerce

Author(s): Mihaela Muntean, Claudiu Brandas, Otniel Didraga & Florin-Daniel Militaru

The purpose of the paper is to study the interconnection between Visual Management and Business Analytics and to suggest practical framework to monitor E-commerce processes. Based on a theoretical approach regarding Visual Management, Business Analytics is proposed to optimize operations and decisions. The design of Visual Management boards is theoretically substantiated and implemented in an E-commerce case study.

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