Author(s): Abdullah Umar, Agung Hari Sasongko, Glory Aguzman, Sugiharto
The development of small and medium enterprises in Indonesia is increasing, in addition by the support provided by the government as well as the universities which involve in supporting entrepreneurship whole fully. This particular Small Business can stand even in a crisis and critical situation compare to the big companies. Meanwhile, as the number of Small Business with the same business type increases, the competition will be even tighter and it can cause loss and bankruptcy. In order to face the competition, a strategy is needed in facing the competitor. The strategy is using business model canvas. Yet, before using business model canvas, the Small Business must be able to recognize its position in the marketing strategy, either as a market leader or market follower. Once they found their position in the market, they should prepare a marketing mix, which is a standard strategy that is necessarily a business should have. This particular study is conducted based on library review, observation and interview with several Small Businesses. The business owners expect to have a strategy in facing the tight competition.