Journal of the International Academy for Case Studies (Print ISSN: 1078-4950; Online ISSN: 1532-5822)


Coping with Change in Emergence of Covid-19

Author(s): Muhammad Zia-ud-din, Aqsa Shafi

This case is written to examine MOJOZ restaurant, operating as BWS (burgers, wraps and sandwiches) specialist. It focusses how MOJOZ tackled with operational issues to provide excellent customer services and boost their sales during the emergence of COVID-19? Despite the fact that food business around the globe were facing variety of regulatory, health and social issues due to COVID-19 restrictions imposed by local governments, MOJOZ handled situation very well with its revised strategy to cop-up with change. The year 2020 was a challenging year for the restaurant since its launch. There were serious challenges surrounding restaurant’s growth. This case emphasis on what tools were used to manage customer relationships successfully and also highlighted marketing techniques used to create awareness about products & services offered by the restaurant. Implementation of customer relationship management system and well designed and targeted marketing campaign.

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