Journal of the International Academy for Case Studies (Print ISSN: 1078-4950; Online ISSN: 1532-5822)


Designing a Business Model for an Environmental Start-Up

Author(s): Euripides Amaro, Luis Demetrio Gomez Garcia, Gloria Sanchez, Juan Fulvio Urena Acosta, Darwin Munoz

Case Description: The primary subject matter of this case concerns business modeling. Secondary issues examined include environmental issues, recycling, and waste management. The case has a difficulty level of three, appropriate for the lower level. The case is designed to be taught in four class hours (two class sessions: two hours each) and is expected to require two hours of external preparation by the students. Case Synopsis: The case seeks to place the class group in the position of a student with business concerns. His teacher shares the result of research carried out in his town. The subject of the research is the separation and recycling of household waste. From the results of the study, students can visualize business opportunities from an environmental problem, and propose business models associated with waste management. Case Body: Alfredo Gonzales is a first-year student at Universidad Federico Henriquez y Carvajal in the Dominican Republic. This morning his professor of the subject "Environmental Education" presented in the classroom the results of a study on solid waste carried out by a team of researchers from the university in the city of San Francisco de Macorís. Being this his place of residence, and seeing the results of the study, Alfredo immediately understood that this could constitute an excellent business opportunity. Without thinking twice, he asked his professor to email him the results of the research

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