Author(s): Eltrix Montra
Digital disruption has emerged as a defining force in modern business environments, reshaping industries and redefining competitive dynamics. This article examines the relationship between digital disruption and innovation management, focusing on how organizations adapt to technological changes and leverage innovation to maintain competitiveness. It explores the role of emerging technologies such as artificial intelligence, big data analytics, cloud computing, and digital platforms in driving disruptive change. The study highlights how firms must adopt agile innovation strategies, foster a culture of continuous learning, and develop dynamic capabilities to respond effectively to disruption. Furthermore, it emphasizes the importance of leadership, organizational flexibility, and strategic alignment in managing innovation processes. The findings suggest that organizations that proactively manage digital disruption through innovation are better positioned to achieve sustainable growth and long-term success.