Author(s): Drelix Lontis
Digital platforms have become a transformative force in the contemporary business landscape, enabling organizations to innovate and redefine traditional business models. This article examines the role of digital platforms in driving business model innovation and enhancing organizational competitiveness. It explores how platform-based ecosystems facilitate value creation, collaboration, and scalability across industries. The study highlights the impact of technologies such as cloud computing, artificial intelligence, and big data analytics in supporting platform development and innovation. Furthermore, it emphasizes the importance of network effects, data-driven decision-making, and strategic partnerships in shaping platform success. The findings suggest that organizations leveraging digital platforms effectively can achieve enhanced operational efficiency, improved customer engagement, and sustainable competitive advantage.