International Journal of Entrepreneurship (Print ISSN: 1099-9264; Online ISSN: 1939-4675)


Does Nostalgic Emotion Affect Revisit Intention Covid-19 Era?

Author(s): Rahyuniati Setiawan, Ratih Hurriyati, Lili Adi Wibowo, Vanessa Gaffar

This study aimed to determine the effect of nostalgic emotion on memorable tourism experiences, and their impact on tourists' revisit intentions at hot spring natural tourist destinations in Indonesia during the COVID-19 era. Nostalgic Emotion plays a vital role in influencing memorable tourism experience and impacts revisit intention to visit tourist destinations. In this study, the research subject is consumers (visitors) in Indonesia's natural hot spring tourist destinations. The method used in this research is an explanatory survey. Respondents in this study were visitors to Indonesia's hot spring natural tourist destinations at the study time, totaling 200 people. The sampling technique used in this research is proportional random sampling. This study uses a questionnaire as a data collection tool and data analysis techniques using SEM (Structural Equation Modeling) analysis using the SmartPLS 3.0 software. Based on the study results, it is known that nostalgic Emotion has a positive and significant effect on memorable tourism experiences and impacts revisit intention.

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