Author(s): Isaac Mensah*
Senior citizens in certain African cultures are frequently accused of witchcraft and confined to ‘witch camps,’ despite their untapped social and economic potential. This study examines the inter-relational effects of community social capital (CSC), perceived social norms (PSN), and business regulatory compliance (BRC) on enhancing entrepreneurial intentions among seniors. Survey data from 283 seniors in Ghana were analyzed using partial least squares structural equation modelling. The findings indicate that CSC has a significant and positive influence on senior entrepreneurial intention (SEI), with PSN mediating this influence. Additionally, the study found that neither PSN nor BRC moderates the relationship between CSC and SEI. The study findings have significant social policy and practical implications, underscoring the importance for seniors to build, maintain, and leverage social connections within their communities to gain the social approval and support necessary for entrepreneurial pursuits. This research contributes unique insights into the determinants of SEIs in developing countries by extending the Theory of Planned Behavior (TPB) and demonstrating the effect of CSC, PSN, and BRC on SEIs.