International Journal of Entrepreneurship (Print ISSN: 1099-9264; Online ISSN: 1939-4675)


Entrepreneurial Challenges in Business Model for the Gig Economy: Agendas for Research and Business Development

Author(s): Wonho Cho, Sung-Eui Cho

Recently, the proportion of the gig economy based on part-time and freelancer labour is increasing in many economies with the advances of digital information technologies, changes of industrial structure, and development of internet and mobile information services. Many gig economy platforms basically share the characteristics of social enterprises in that they contribute to the interaction between part-time or freelancer workers and job providers. In this study, the current state of the gig economy is reviewed and entrepreneurial challenges in developing business models are suggested. In particular, agendas in business model for research and actual business development are explored and suggested focusing on how to increase positive social impacts of the gig economy. As a result, development and reinforcement of gig economy business models for web-based professional services, intermediary business models, and business models for public and social sector are suggested. Also, personalized recommendation and matching services, and diversification of jobs incorporated in the gig economy are suggested as the agendas for business model development.

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