Business Studies Journal (Print ISSN: 1944-656X; Online ISSN: 1944-6578)

Abstract

ENTREPRENEURSHIP IN THE DIGITAL ERA: TRENDS AND BEST PRACTICES

Author(s): Lucas Fernandez

The digital era has revolutionized entrepreneurship, offering new opportunities through technology, social media, e-commerce, and data analytics. Entrepreneurs now innovate, scale, and compete globally with unprecedented speed. This paper highlights major trends in digital entrepreneurship—platform-based startups, data-driven marketing, and global remote operations—and presents best practices for success, including agile innovation, customer-centric strategies, and strategic partnerships. Emphasis is placed on leveraging digital tools and insights to manage risk, enhance performance, and sustain growth in dynamic markets.

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