Author(s): Alistair Greene
Business model innovation (BMI) has emerged as a critical driver of sustainable growth, particularly in emerging markets characterized by dynamic economic conditions, evolving consumer behaviors, and technological disruptions. This paper explores how organizations leverage BMI to create competitive advantage, enhance value creation, and promote long-term sustainability. Through a comprehensive review of literature and case studies in emerging economies, the study identifies key strategies, challenges, and success factors for implementing innovative business models. Findings suggest that firms that integrate technological innovation, stakeholder engagement, and adaptive strategies are better positioned to achieve sustainable growth. Implications for managers, policymakers, and entrepreneurs are discussed.