International Journal of Entrepreneurship (Print ISSN: 1099-9264; Online ISSN: 1939-4675)


Exploring User Experience And Frequency Of Using Social Messaging Applications In The Workplace

Author(s): Manal Alduaij

Purpose: The study investigates the frequency of user adoption of various types of social media applications and their impact on user experiences. The study looks into the features and frequency of social messaging applications and their affect on usage and user experiences. Method: A quantitative method is used based on a random questionnaire distribution to 270 participants working in an organizational setting. Findings: It has been evident WhatsApp has the highest number of users (94.4 percent), while Snap Chat has the second highest (60.4 percent). The best user experience is found in text chatting (87.6 percent) and photo sending (70.4 percent). It is clear that friends have the most contacts with which users communicate, with family coming in second. Results also show that the key features of SMA perceived by users are their ability to interact with groups at the same time, and the second highest feature is that it is free of charge. Originality: This study adds knowledge to the scarce and limited research on information and communication technology, specifically the use of social messaging applications in the workplace

Get the App