International Journal of Entrepreneurship (Print ISSN: 1099-9264; Online ISSN: 1939-4675)


Factors Affecting Sustainable Consumption Choice in the Field of Food and Drink: The Case of University Students in Hanoi

Author(s): Pham Tuan Anh, Dinh Van Son, Nguyen Thi Thu Hong, Dinh Tran Ngoc Huy, Nguyen Ngoc Khanh Linh

The research examines the key factors influencing sustainable consumption choices in food of students in Hanoi area. By analysing data collected from 791 students, the result shows that sustainable consumption choices are positively influenced from three factors include: (i) sustainable purchase choices, (ii) sufficient and frugal consumption and (iii) awareness and action to protect environment. From there, some solutions are proposed to encourage sustainable consumption behaviour for students in particular and for young consumers in general.

Get the App