Journal of the International Academy for Case Studies (Print ISSN: 1078-4950; Online ISSN: 1532-5822)


From Failure To Success: The Cuban Transition From Retailing To E-Commerce In Times Of Covid-19

Author(s): Luis Demetrio Gomez Garcia, Marisleidy Alba Cabanas

The primary subject matter of this case concerns to transition from brick and mortar retail to e-commerce. Secondary issues examined include strategy, marketing, logistics, customer service and customer satisfaction. The case has a difficulty level of five, appropriate for first year graduate level. The case is designed to be taught in two class hours and is expected to require two hours of outside preparation by students.

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