Author(s): Patrick Thomas
Globalization 2.0 marks a new era in international business, characterized by unprecedented connectivity, technological advancements, and shifting geopolitical landscapes. This article explores the evolving dynamics of international business in this era, emphasizing the key challenges and opportunities that businesses face. From the role of digital technology to the importance of adaptability, navigating this landscape requires a strategic approach. As traditional barriers fade, businesses must grapple with the complexities of diverse markets, cultural nuances, and ethical considerations. This article serves as a guide for enterprises seeking success in the era of Globalization 2.0.