Journal of the International Academy for Case Studies (Print ISSN: 1078-4950; Online ISSN: 1532-5822)


HR Issues in Growex Digital Marketing Agency

Author(s): Muhammad Asdullah, Muniba Ghaffar, Muhammad Rafiq

Mr. Ahmad HR manager of Growex organization had to deal with several human resource concerns in his HR department. These challenges were found across the organization, and the top management at times seemed incapable tackling such issues. According to the findings, workers of the HR department were complaining about the lack of career advancement, poor salaries, lack of an exact promotion program, and excessive work pressure, etc. These were the major issues that depressingly influenced the entire HR system and produced a high rate of low turnover in the department. The HRM could not make great decisions on its own because the organization did not give authority to other domains. The Head Office in Lahore was making all decisions, and the firm required a strong centralized mechanism to administer the HR department.

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