Author(s): Isabella Rossi
Mobile commerce (m-commerce) has transformed the way consumers interact with businesses, enabling convenient, real-time purchasing through mobile devices. The widespread adoption of smartphones, mobile applications, and digital payment systems has significantly influenced consumer buying behavior. This article examines the impact of mobile commerce on purchasing decisions, focusing on convenience, personalization, social influence, and trust. It also explores the challenges associated with m-commerce adoption and its implications for businesses. The study highlights that mobile commerce enhances customer engagement and reshapes consumer expectations, leading to more dynamic and responsive market environments.