International Journal of Entrepreneurship (Print ISSN: 1099-9264; Online ISSN: 1939-4675)


Impact of Social Networking Sites Use on Entrepreneurial Intention among Undergraduate Business Students: The Case of Saudi Arabia

Author(s): Mahmoud M Hussein Alayis, Nadia A Abdelmegeed Abdelwahed, Nermine Atteya

This paper investigates the impact of the use of Social Networking Sites (SNSs) on business undergraduate students' entrepreneurial inten tions in the Saudi context. The study is based on Shapero and Sokol's model of entrep reneurial intention and Ajzen's theory of planned behavior in measuring entrepreneur ial intention. A technology use and adoption and the technology acceptance model are used as the basis of the study model. The study questionnaire w as developed, validated, and distributed. The results of the study confirm the impact of SNS on students’ perc eived feasibility and partially support their impact on students' perceived desirabi lity. These remarkable findings have significant practical and academic im plications for policymakers and entrepreneurial education, such as how to di rect the use of new and popular communication and Internet technologies to foster entrepreneurship among the youth.

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