Author(s): Aadil Ahammed, Akshat Jain and Albin George
The present paper based on review of existing literature and primary data collected through observational methods attempts to explore the factors driving the growth of pub culture in India, some common perceptions and implications of the culture on the economy and the society. Rising income levels and occupational structure, promotion and ambience of the restro bars, policies of the governments at the Center and various state governments contributed to the phenomenal growth of pub culture in India, particularly over last two decades. The Trend is expected to continue in the time to come which will have a huge positive impact on the economy with higher revenue to the exchequer, more employment in the domain, but all at the cost of deteriorating values and inviting health hazards.