Author(s): Isabella Moreno
Inflation is a critical economic phenomenon that influences prices, purchasing power, and overall market stability. In modern markets, the interaction between inflation, technology, and consumer behavior has become increasingly significant. This paper explores how inflationary pressures affect consumer purchasing patterns and how technology, including e-commerce platforms, digital payment systems, and data analytics, shapes consumer responses. The study highlights both the challenges and opportunities for businesses in navigating inflationary environments using technological solutions. Findings suggest that integrating technology into business strategies can mitigate the adverse effects of inflation and enhance consumer engagement, ultimately supporting sustainable market growth.