Author(s): Tervon Tronix
The integration of business intelligence (BI) with strategic management practices has become essential for organizations seeking to enhance decision-making and achieve competitive advantage in data-driven environments. This article examines how BI tools and systems support strategic planning, performance management, and organizational agility. It explores the role of data analytics, visualization, and real-time reporting in enabling informed decision-making and aligning business strategies with market dynamics. The study highlights how integrating BI with strategic management enhances operational efficiency, fosters innovation, and improves organizational responsiveness. Furthermore, it discusses the challenges associated with data integration, technological adoption, and organizational culture. The findings suggest that organizations that effectively integrate BI into their strategic frameworks are better positioned to achieve sustainable growth and long-term success.