Business Studies Journal (Print ISSN: 1944-656X; Online ISSN: 1944-6578)


Is Big Basket A Preferred Site for Indian Online Shoppers?

Author(s): Anjali Agarwal, Dhanush S, Namrata Agarwal and Pooja Agarwal

Big Basket is into delivering everyday cooking essentials like ghee (clarified butter), diced coconut and fragrant basmati rice and over 18,000 other items from bread to detergent for customers at their doorstep. Their motive is to enable the convenience of doing grocery shopping online to avoid traffic and therefore the drudgery of supermarket runs.To explore new opportunities, the company has also launched 3 new businesses BB Daily, BB Instant and BB Beauty. BB Daily is a subscription-based service that permits customers to order milk and groceries. Customers have to place the order before 10 PM, and get the goods delivered with 5AM - 7AM the next day.BB instant is Big Basketâ????s unmanned vending machines that are mostly available in corporate offices, tech parks, and apartment buildings in Tier I cities. While BB Beauty that allows the consumers to choose from a wide range of beauty and personal care products online. Bigbasket allows customers to simple relaxed way of browsing and buying groceries and discover new products with its smart monthly shopping list, is now available online at, Indiaâ????s best online grocery. They currently operate in about 15 leading cities and expanding its wings.

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