Author(s): Sofia Arougay, Mohamed Nabil El Mabrouki
Subject area: Addressing Leadership Modes is a paramount concern within all firms. In the context of hidden champions, this issue becomes more critical due to their unique characteristics, often family-owned structures, and specialized market niches. It is within the case of Promark Group that we prompt to inquire the leadership modes employed by hidden champions within the unique business context of Morocco. Study level/ Applicability: Masters students in Business Management Science, Human Resources Management, Entrepreneurship, International Business. Case overview: With an extensive history spanning over 40 years of experience in Foodservice Professional Equipment, Promark Group stands as a paradigm of effective leadership both within and beyond the organizational confines. In the late 1990’s, the company witnessed a transition from a family-run business to a sole proprietorship led by the owner Mr. Abdelmoula, who continued to extend his operations overseas landing in Conakry. Facing both internal and external challenges, Promark Group stands as a genuine exemplar of a Moroccan hidden champion demonstrating effective leadership. Expected learning outcomes: This case study will improve learning by capturing attention of master’s students on the leadership modes within hidden champions. Learners are hence able to explore the hidden champions’ concept in the context of Morocco: an emerging economy. Interestingly, learners are allowed not only to identify the leadership modes but to understand their impact on the strategic decision-making, employee’s relationship and on the firm’ internationalization. Finally, a reflection is initiated to gauge the students' perspectives on leadership dynamics.