Business Studies Journal (Print ISSN: 1944-656X; Online ISSN: 1944-6578)


Neurotransmitters and Investment Decision Making: A Review

Author(s): M. Babu, G. Suganya, R.Brintha and C.Prahalathan

Neurofinance is an interdisciplinary research in the field of behavioural finance in which the developments and effects of neurotransmitters in investment decision making have gained recognition in recent days. This review emphasizes the significance of neurotransmitters in behavioural psychology, neurochemical perspective, emotional intelligence and its application on investment decision making.
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