International Journal of Entrepreneurship (Print ISSN: 1099-9264; Online ISSN: 1939-4675)


Organizational Factors and E-Commerce Adoption in SMEs of United Arab Emirates: Mediating Role of Perceived Strategic Value

Author(s): Mohammed Obaid Hamad Kaabous Alzaabi, Rusdi Bin Omar, Abd. Rahim Bin Romle

E-commerce adoption is gaining importance throughout the world because it helps organizations to become more efficient to gain competitive advantage. However, the literature has revealed that e-commerce adoption among small and medium enterprises operating in United Arab Emirates is limited. Therefore, the purpose of this study is to identify the impact of organizational factors over the adoption of e-commerce. While conducting critical literature review a major gap in the body of knowledge was observed because of the missing link of perceived strategic value. Thus, while conducting the empirical analysis mediating role of perceived strategic value has been analyzed with the help of Smart PLS-3 using structural equation modeling technique. The findings revealed that organizational factors have a significant impact over e-commerce adoption intentions as well as over perceived strategic value. Furthermore, perceived strategic value also influences e-commerce adoption intentions. Likewise, the mediating role of perceived strategic value has also been confirmed empirically. Considering the limitations of the study future researchers are guided to conduct exploratory studies with the help of interviews to get more understanding and more information about the factors that may affect e-commerce adoption intentions.

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