Author(s): Mohd Nizam Abdul Kadir, Mohd Noor Mohd Shariff, Jauriyah Shamsuddin
T his study analys ed the effect of change implementation capacity, one of the intangible variable of dynamic capabilities , on the firm performance. The study also provided the additional insight in understanding the direct relationship between change implementation capacity and firm performance, and indirect relationship with the moderator of high volatile environment surrounding the retail firm’s business. The data from SMEs of retail firms o perating in Malaysia were analys ed using Structural Equation Model (SEM) statistical software. The results reveal ed that change implementation capacity influenced the retail firm s to achieve greater performance and high volatile environment which positively impact the performance.