Journal of the International Academy for Case Studies (Print ISSN: 1078-4950; Online ISSN: 1532-5822)


Role of Marketing in Business: The Current Scenario

Author(s): Kuno Huisman

Technology is changing options, and options are changing the marketplace. Currently, seeing the rise of a new marketing paradigm that does not merely turn up the volume on the old sales pitches, but rather one that is knowledge- and experience-based and signifies the final demise of the salesperson. The huge power and widespread use of technology are what are driving the revolution of marketing. Today, technology is so prevalent that distinguishing between technology-related firms and industries is essentially pointless; there are just technology corporations. Technology has very quickly and thoroughly migrated into goods, the workplace, and the market.

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