Author(s): Teona Maisuradze
Metaphors are powerful tools that allow individuals to understand complex concepts by comparing them to something familiar. In the context of an MBA, selecting an appropriate metaphor can help students comprehend abstract business concepts and navigate the complexities of the business world. This abstract explores the process of selecting an appropriate metaphor for an MBA. The first step in selecting an appropriate metaphor for an MBA is to identify the key concepts that need to be communicated. This can include concepts such as leadership, teamwork, strategy, and innovation. Once these concepts have been identified, the next step is to brainstorm potential metaphors that could be used to illustrate these concepts. This could involve comparing business concepts to sports, military strategies, or even natural phenomena.