Author(s): Md. Nazmus Sakib
Shohoz is a vibrant model of contemporary service innovation in Bangladesh. The company started its journey to make people’s life easier in the second half of 2014 with a collaboration of Bangladeshi and European investors as a subsidiary of Draycott Technology Partners- a Singapore based entity [7]. From e-ticketing, it has successfully diversified its electronic service mix and become popular in Bangladesh to make people’s life easier as its name pronounces ‘Shohoz’ (Bengli word) -making life easier, convenient, and smarter.