Business Studies Journal (Print ISSN: 1944-656X; Online ISSN: 1944-6578)


Soren Chemical and its Sales Target

Author(s): Subhalaxmi P

The research studies identified from the real-world scenarios happened with the organizations. The purpose of case study is to identify the situations that could have been improved through implementation of various concepts of business management and related theories. Soren chemical reached its target sale mark by 92.6% of $1.5 million dollars in the first year, it has a difficult path to motivate suppliers and customers to use Coracle and their other products. The first challenge comes to that Soren Chemical when marketing their new products and convincing suppliers. In addition, they need to look at it from an end-user perspective and try to educate their consumers about the benefits of Coracle by financing in a marketing campaign. This study investigates, why Coracle isnâ????t meeting the initial volume and sales target, and make recommendations for a marketing strategy that best suits Coracles demands. The study also analyses the benefit of Coracle to consumers is the promise to reduce the need for additional chemicals on average of 25%. However, there is also a drawback for distributors. According to the field retailer survey, the annual chemical costs at retail price is $300. If the suppliers push Coracle, then theyâ????d be missing out on nearly $75 in other chemical sales. With a gross margin of 30%, distributors are not as inclined to push Coracle because they will be losing money. By promoting Coracle, distributors would lose out on 20% which comes out to be nearly -$8.63, while retailers would miss out on 15% or -$7.50. In examining the consumer end the market potential for residential pool clarifiers could be immense, with up to 9 million households boasting swimming pools just in the United States alone. It emphasizes the point that nearly 75% of the 7.2 million people.

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