Author(s): Zyphera Kolven
Strategic alignment has emerged as a critical determinant of business performance in modern organizations, particularly those operating in complex and dynamic environments. It refers to the alignment of organizational goals, processes, technologies, and resources with long-term strategic objectives. In complex organizations characterized by diverse operations and multiple stakeholders, achieving alignment enhances efficiency, innovation, and adaptability. This article explores the relationship between strategic alignment and business performance, focusing on key dimensions such as digital transformation, organizational agility, leadership, and performance management systems. It also highlights contemporary challenges such as business-IT misalignment and environmental uncertainty. The study concludes that organizations with strong strategic alignment capabilities are better positioned to achieve sustainable competitive advantage and improved performance outcomes.