Journal of the International Academy for Case Studies (Print ISSN: 1078-4950; Online ISSN: 1532-5822)


Student Demographic Elements and Success Factors in Campus Recruitment

Author(s): L.R.K. Krishnan, Poorani Sundar and Bhavani J

Talent acquisition strategy needs to be consistent with the organisation's long-term objectives, and it is critical to validate the sources of talent in the context of diversity and practicality. The study reveals the impact of different student groups from various Institutions, geographies with diverse career priorities and family backgrounds available for hiring in the domestic job market. Resources are short in skill, knowledge levels and need enhanced investments in training and development to bring them to speed to meet business expectations. The study involved the evaluation of the hiring practices at the various campus colleges be it Management or Engineering. A sample of 250 campus hires and their relative performance and tenure were studied over a period of 2 years. The study highlights that the souring of talent from specific institutions and students coming from a specific background, consistently delivers performance and employee stability-in comparison to an unstructured approach to hiring. A tailored approach to campus hiring pays off in the long run, rather than hiring based on B-School or Engineering school ratings or rankings is established by this study.

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