International Journal of Entrepreneurship (Print ISSN: 1099-9264; Online ISSN: 1939-4675)


Sustainable market vision for organic rural entrepreneurship

Author(s): Nicolas Ortiz ??? Esaine

Markets and rural producers are getting in common sustainable vision. The consumption of agro-ecological products has generated an increase in stores with multiple options both in food and in initiatives by organizations and stores to support this consumption. This is based on the meeting of an attitude towards responsible consumption and a preference for products made in a sustainable way. A qualitative approach will be used consisting of interviews with Specialists, Producers and Consumers. The trends, habits and value proposition of these products and their impact on the environment are described. It concludes in the formation of a food culture towards the demand for sustainability in the preferred foods, of certain categories and in a certain sector of the middle-class population.

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