International Journal of Entrepreneurship (Print ISSN: 1099-9264; Online ISSN: 1939-4675)


The effectiveness of digital transformation on employee performance (during the COVID-19 pandemic)

Author(s): Salem Alanizan

Employees are better able to adapt to the digital revolution when organisations implement digital transformation as a distinct organisational operating paradigm, which enhances performance and results. The results of this study indicate that employees are capable of embracing digital transformation and this impacts their quality of life. Essentially, technological adaptation and digital transformation before a pandemic improved employee knowledge, skill, and competence toward job performance. Findings suggest that the majority of enterprises invested sufficient funds to promote technological and digital transformation, which influenced how well those organisations performed during the COVID-19 epidemic.

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