International Journal of Entrepreneurship (Print ISSN: 1099-9264; Online ISSN: 1939-4675)


The Exploratory Study on the Promotion of a Culture of Innovation in Technology Parks: The Sorocaba Case

Author(s): Gustavo Benevides, Antonio Cardoso, Jorge Figueiredo, Manuel Sousa Pereira

The present research aimed to analyze the process of development of innovation culture in resident enterprises in the Sorocaba Technology Park (STP). Recent studies on this issue point to the absence of a single flow to the steps of a process of innovation, everything will depend on the strategies and the culture of each organization to create its own innovation process. Therefore, it is a relevant research with respect to the advancement of literature on culture of innovation. The guiding research question was: what is the stage of development of the innovation culture of companies resident in the STP? The research methodology was developed from qualitative vision, which was exploratory. The technique used for the construction of the research and analysis was case study. Preliminary results of the research point to the need for practices that strengthen the willingness of those involved to share knowledge, error tolerance, ability to identify problems and implement new solutions. One can show that the culture of innovation is the basis for the strengthening of innovation practices and that this dynamic is in the process of development in the STP.

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