International Journal of Entrepreneurship (Print ISSN: 1099-9264; Online ISSN: 1939-4675)


The First Step towards the Independence of the Visually Impaired in Entrepreneurship

Author(s): Hanny Hafiar, Priyo Subekti, Yanti Setianti, Kokom Komariah

Like other members of the community, people with visual impairments also have a need for banking services. However, not all banking services are accessible to them because of their disability, whereas banking services are important for them to start an entrepreneurial business. Therefore, this study aims to map the needs of people with visual impairments in terms of banking services, including aspects of technology assistance. The method used is a descriptive case study, with data collection through questionnaires, interviews, observation, and literacy studies. The results show that government-owned banks are the first choice in opening an account, with the type of transactions carried out in the form of cash withdrawals, transfers, ATMs, SMS banking, banking, debit shopping, multi-payment, and credit purchases. System constraints faced when carrying out these transactions include, among others: weak ATM network, vague navigation buttons, lack of Screen reader facilities at ATM machines, and not all ATMs providing facilities for people with low vision. Service quality can be improved by considering the location of ATMs equipped with ramps, the availability of Screen reader facilities, strengthening ATM signals, additional audio features on ordinary screens and ATM touch screen screens, accessibility of button facilities on ATMs equipped with braille letters, and changing captcha with audio challenge.

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